Genre is a type of media text. There are lots of
different genres that fit into separate categories. Some media texts may
overlap and follow more than genre e.g. Rom-Com. Different genres have
different rules. A genre is a contract between the producer and the consumer; the
audience know what they are going to see because of the genre.
The genre rules follow codes and conventions. A convention is the expected way of doing
something, in a Rom-Com you expect two people to meet, fall in love, realise
they can’t be together, break-up and at the end they rekindle and live happily
ever after. An example of this is the
film How to Lose a Guy in 10 Days. The three codes are symbolic, historical and
technical.
Signifiers are elements which create a meaning to the
audience. An example of this is the image of a gun. The audience understand
that shows violence and someone has power over another. Guns are mostly seen in
action and crime dramas, audience members expect this.
The three codes are symbolic, historical and technical.
Symbolic is the use of colour schemes, iconography and
imagery.
Historical makes sure that the media text matches the period
of time. For example, in Downton Abbey the setting, the mode of transport and
the costume is how it would have
been of that time.
Technical is the use of special effects and graphics on
screen.
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