Horror genre. This is
obvious by the creepy font and title ‘Sinister” written in blood on wallpaper.
The key image of the hanging people is haunting and catches the viewers eye
straight away. This image symoblises death.
However there’s also a background image of what looks like a face
resembling a skeleton with the dark eyes.
The
producer and director are mentioned at the top of the poster. This is used for
promotion and marketing purposes.
Rom-Com genre. The symbols of hearts signify love so the
audience understand it will include romance. The key image of the two main
characters, two A-list celebrities, will help towards promotion and marketing.
Kathrine Hiegl is a poster-woman for popular rom-com’s. Gerard Butler is
popular with the ladies and Katherine’s dress is revealing; this links to the
male gaze and sexual objectification. The target audience is the female
population. By dressing the main character in this way, a male is more likely
to agree to see the movie with his counterpart. The poster also includes the
release date, cast and crew and website. 
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