As part of the River Tees Rediscovered marketing and communications project I am helping to create a short film that will promote their projects that run along the River Tees. The film will be used to increase awareness of the project and visitor numbers both to the projects and to their websites. Digital video is a representation of moving visual images in the form of encoded digital data and is used across various platforms.
Short films
Film trailer
On the Cineworld homepage are film trailers for films out now as well as to be released. This enhances the original website. As a cinema, it makes sense to contain film trailers as the audience use it to book tickets and browse new films. Having a film trailer easily accessible can help the audience decide on what film to watch at the relevant cinema.
As soon as IMDB's site opens you are faced with a row of film trailers at the top of the screen - the first place the eye are drawn to. The Internet Movie Database is the go to place for film reviews, as well as news on upcoming films. There are options to share the video you are watching on a selection of social media accounts (therefore the viewer is spreading the target audience as more people hear/see of the film). The videos on IMDB are also always available in HD.
User generated content
5 Magazine is the world's first multi-platform digital lifestyle magazine with Rio Ferdinand as the ambassador. The magazine is available free both online or to download on the Appstore. 5 has featured A-list and up and coming stars from music, film & sport. Instead of reading a magazine - which the majority of the world don't do anymore due to the next generation born with the web - people can access this media easily at their fingertips, watching the interviews instead of reading them.
Advertising
Virtual reality tours
Viral marketing/Promotional Marketing
The purpose of Tesco's Facebook page is to promote their products. They regularly update their page with tips relevant to the time e.g. Back to School, Halloween, Christmas. This means they are applicable to their audience and always keeping their attention. Food making videos are also uploaded with products from the shop being used.
Games
Technical issues can arise from producing this sort of media content. Some of the audience may not have the necessary media players installed or updated, meaning they cannot view the media. There are lots of different platforms for interactive media. A few are; websites, email attachments, DVD's, kiosks, mobile devices.
When uploading video content to YouTube you should use one of these file formats:
.MOV
.MPEG4
.AVI
.WMV
.MPEGPS
.FLV
3GPP
WebM
YouTube uses 16:9 aspect ratio players. The YouTube player automatically adds black bars to videos in the player so that videos are displayed correctly without cropping or stretching, regardless of the size of the video or the player.
To fit the player perfectly, encode at these resolutions:
To fit the player perfectly, encode at these resolutions:
- 2160p: 3840x2160
- 1440p: 2560x1440
- 1080p: 1920x1080
- 720p: 1280x720
- 480p: 854x480
- 360p: 640x360
- 240p: 426x240
You can adjust the fit of your video in the YouTube player after uploading your video using formatting tags. If a video were larger than 128GB you would have to compress it.
Video file formats can differ greatly due to video compression and compatibility. Frame rates refers to the individual number of frames used per second. Standard frame rates for film are 24. The majority of videos are compressed (they have been altered to take up less space on a computer).
Video file formats can differ greatly due to video compression and compatibility. Frame rates refers to the individual number of frames used per second. Standard frame rates for film are 24. The majority of videos are compressed (they have been altered to take up less space on a computer).
